SBI approached Round Square Marketing with the need to create a series of branding elements for both SBI and their partner company Paint n Colour. Both companies were wanting several e-newsletter templates, along with flyer templates and social tile templates that they could utilise internally. More importantly SBI was also in desperate need of a new logo suite and a style guide to accompany it.
SBI advised that they wanted a sleek but industrial look to their marketing elements so it would have a direct correlation to the industrial consumers SBI catered to. They wanted these designs to match the Style Guide and overall branding Round Square Marketing had previously created for them.
Unlike SBI, Paint n Colour had more opportunity to play and utilise their branding colours. For the two designs the client required, RSM decided to create one which was more colourful and fun whilst utilising the primary branding colours and went with a more simplistic and industrial approach to the second design. The second design for Paint n Colour relied heavily on the stunning imagery provided by Paint n Colour after their most recent photoshoot.
Want to know how we can do this for you? Talk to us about graphic design and branding services today.