Qantas It's a Bloke Thing Prostate Cancer 2018 Luncheon

Project Description

Prostate cancer doesn’t discriminate. Each year in Australia almost 3,300 men die of prostate cancer and 20,000 new cases are diagnosed. Such a significant disease for our population, yet blokes weren’t talking about it. In 2010 after four mates were all diagnosed with prostate cancer they set about making a change – to encourage men to discuss their health and raise money for prostate cancer research.

Round Square Marketing is fortunate and proud to be able to work with these inspirational men to create a fundraising event that since its inaugural luncheon in Toowoomba in 2011 has benefited various men’s health and research programs, including the Prostate Cancer Foundation of Australia and the Toowoomba Base Hospitals men’s health programs.

Through a targeted media and stakeholder relations campaign, the foundation was able to elevate the profile of the event to achieve an amazing $1.2 million in donated funds in 2014. And the event has attracted keynote speeches from high profile personalities including Mick Doohan (500cc Moto GP Champion), Grant Williams (A Current Affair executive producer), Ray Meagher (actor of Home and Away), Professor Ian Frazer (CEO and Director of Research at the Translational Research Institute) and Li Cunxin (Mao’s Last Dancer).

With the event now firmly on the community’s – and the nation’s – radar the annual Qantas It’s a Bloke Thing luncheon is expected to surpass each year's previous fundraising total and further raise the profile of its charity partners. Tables are always sold out ahead of the event and a highly anticipated line-up of keynote speakers and entertainers to inspire and entertain guests are announced each year.

We have been working with It's a Bloke Thing since 2015. 

Want to know how we can do this for you? Talk to us about our event management services today.

Project Details

  • Client: It's a Bloke Thing Foundation
  • Categories: Communications, Web, Social, Digital, Engagement, Graphic Design, Strategy and Planning, Event Management, General
  • Date: 14 Sep 2018
  • Website: www.itsablokething.com.au


I have had the pleasure of working with Lauren Hope in my capacity of Chairman of the Prostate Fundraising committee this year. We raised $161,000 on the day and had over 350 guests attend. Lauren was a fantastic resource and her work was exemplary.

John Wagner, Chairman

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