Project Description
Toowoomba will host the internationally-recognised event – Le Dîner en Blanc - later this year. The popular ‘all white-themed’ Parisian-style pop up picnic marks its 30th anniversary this year and will be held for the first time in the Garden City.
Le Dîner en Blanc - Toowoomba hosts Lauren Hope (Round Square Marketing), Annie Glover (Blue Willow Weddings) and Karen McKinley ( The Punch Group) decided it would be exciting to bring a world-class event to the region and help boost tourism.
“It was a fairly rigorous process to secure the event for the region, but we think it’s a fantastic coup to bring the world phenomenon to Toowoomba,” says Le Diner en Blanc Toowoomba co-host Ms Lauren Hope ( Round Square Marketing).
“We also see the event attracting guests from Roma, Warwick, Stanthorpe, Tenterfield, Kingaroy, Dalby, Chinchilla and other western centres.
“We have world-class infrastructure, fantastic connectivity and a community eager for up-market events, and Le Dîner en Blanc is the perfect fit,” she says.
Le Diner en Blanc Toowoomba co-host Annie Glover says Toowoomba’s strong sense of community is closely aligned with Le Dîner en Blanc philosophy.
“Le Dîner en Blanc captures the spirit of friendship, glamour, and European elegance. We love the history and anticipation of Le Dîner en Blanc events around the world and are excited to bring a little piece of Europe to Toowoomba, which will be the 10th Australian city to join the Le Diner en Blanc family,” she says.
To uphold Le Dîner en Blanc’s tradition, guests around the world must dress head-to-toe in white and are requested to bring their own portable tables, white chairs, white table linens, tableware, and a gourmet meal. A large part of the excitement surrounding Le Dîner en Blanc is the secrecy surrounding the event location, which is kept under wraps until the last moment. Guests are given a departure point when they purchase their tickets.
Project Details
- Client: Le Dîner en Blanc
- Categories:
Communications, Web, Social, Digital, Engagement, Strategy and Planning, Event Management, General, Graphic Design
- Date: 22 May 2018
- Website: www.toowoomba.dinerenblanc.com
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