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First Coat Highfields

Project Description

The Highfields region is set to host its first First Coat mural at the Highfields Village Shopping Centre in December 2016. A welcomed inclusion to the Centre, the north facing Woolworths wall will feature a large-scale street art mural from local artist Gimiks Born. 

The Highfields community will take part in the process, with the Centre proposing two concepts to go to a public vote to decide on the final design that will appear on the high traffic centres exterior.   

Engaging the community even further, student workshops at the Highfields State Secondary College will be held by artist Gimiks Born throughout November. Students will learn a number of artistic skills and will produce a completed artwork of their own to keep. 

Round Sqaure Marketing will assist the Highfields Shopping Village in executing the campaign, including media liasing and managing all community engagement strategies.

Project Details

  • Client: Highfields Village Shopping Centre
  • Categories: Web, Social, Digital, Engagement, Graphic Design, Strategy and Planning
  • Date: 15 Oct 2016
  • Website: www.highfieldsvillage.com.au

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