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ROUND SQUARE NEWS

Check out what’s made us sit up and pay attention

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Your business probably isn’t using social media right – here’s why

Social media remains an incredibly powerful marketing tool for businesses across the world. Even prior to a global world crisis like COVID-19, social platforms presented an opportunity for businesses to connect with their market. Thanks to the Coronavirus, usage and engagement rates skyrocketed as people flooded to online platforms during isolation and as consumer purchase behaviour started to shift – for the long term.

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RSM Academy is going… ONLINE!

Like many businesses, COVID-19 has kept us on our toes, but it got us thinking, pivoting and brainstorming (what us Marketers do best – right?!), particularly on an idea we’ve had for a while – taking RSM Academy online.

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We're taking our social and digital marketing training Australia-wide

We're taking our social media and digital marketing training nationwide this month with Australian Organics. Thanks to COVID-19, we will facilitate this training for their members online and WE CAN'T WAIT!

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New website traffic strategy - the power of ads!

Launching a new website? Congrats! It’s taken a lot of work for your business to get to this stage I am sure. The next step? Bolstering traffic.

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In a time where fear has filled the world!

Our Aussie spirit still shines! In a time where fear has filled the world, where businesses are closing their doors, where streets are bare and home-schooling has commenced, there is still a light shining in each and every one of us.

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A successful Brand Ambassador launch

Authenticity is the key to a beneficial ambassador relationship – the more forced it appears or feels, the more consumers will sense this.

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The Night School is here!

These courses have been designed to give you all of our juiciest social media knowledge!

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Now is not the time to stop your social and undo all of your hard work

Now if you’re a business owner, you might think that because you are no longer trading – there is no need to keep up your social media presence.

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E-commerce websites from $1,500

If you own a business or influence one, now is the time to really think hard about how your business is investing in its online strategies and how you can cut through your competitors to bring your business forward during a crisis.

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Social media – be as *armed* as ever after a crisis!

Weathering the storm of a crisis is a trying, and let’s face it – emotional time for many business owners.

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The importance of Facebook Ads

With the influx of users flocking to social media, having generating ads live on social platforms will be what sets many brands apart from the rest.

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Marketing through a crisis – the how to’s

It’s a changing business landscape at the moment – day by day, hour by hour.

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Bouncing back in times of uncertainty: Why your Digital Strategy is more important than ever!

If you own a business or influence one, now is the time to really think hard about how your business is investing in its online strategies

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Crisis Management and Comms Planning – have you thought about it?

What is your strategy to communicate with your customers, your staff, suppliers? Who is tasked with the approvals? What is the impact on your brand?

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Why is it so hard to accept a compliment?

The RSM team have just wrapped up It’s a Bloke Darwin where a phenomenal $200,000 was raised for Prostate Cancer.

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6 Tips to Increase Engagement

One of the number one questions we get asked - how to increase/improve engagement?

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5 Social Media Graphics Trends You Need To Know

Trends in graphic design come and go SO quickly – so if you want to get ahead of your competitors, it’s crucial you keep on top of these.

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How to create engaging content for your followers

It’s important that for you to grow your online presence & increase engagement – that you are sharing content that either informs, entertains, educates or inspires your audience.

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The importance of a Company Profile

A company profile isn't just a fancy document. It's a powerful tool that will visually showcase your business to potential clients.

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Top 5 Tips for a Successful Promotional Campaign

“Don’t be busy, be productive”

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Turning disappointment into opportunity

On the weekend the RSM team attended the 2019 Heritage Bank Business Excellence Awards and we were very fortunate to be a Finalist in the Professional Business Consultancy division.

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Don’t bring me problems, bring me solutions!

Everyday we face problems that’s just the joys of business.

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Instagram Launches New Creators Account

Instagram launches new Creators Account to provide tips and advice for Influencers

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It's time to choose progress over perfection

Let me start by saying business is not black and white. There are multiple shades of grey... sometimes there is also red, blue and green.

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Event life - yes it’s an emotional roller coaster

Well, it’s official. Event Management is the 5th most stressful job... EVER!

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My most hated task - performance reviews

So today was the big day, we held our 6 monthly performance reviews for our team.

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Lauren's top 5 in 5

Round Square Marketing is celebrating 5 years of business. Here are Lauren Hope's (Director) top 5 moments in 5 years!

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Annie's top 5 in 5

Round Square Marketing is celebrating 5 years of business. Here are Annie Glover's (Strategist) top 5 moments in 5 years!

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Jayden's top 5 in 5

Round Square Marketing is celebrating 5 years of business. Here are Jayden Leask's (Graphic Designer) top 5 moments in 5 years!

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Tyhla's top 5 in 5

Round Square Marketing is celebrating 5 years of business. Here are Tyhla Larkin's (Strategist) top 5 moments in 5 years!

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Taya's top 5 in 5

Round Square Marketing is celebrating 5 years of business. Here are Taya Elliott's (Marketing Assistant) top 5 moments in 5 years!

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Imagine a life without social media

It's amazing to consider just how significant social media has become in our everyday lives.

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Shopify & MailChimp are getting a divorce

Shopify and MailChimp have broken up and it has caused a big upset for many e-commerce stores.

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Drumroll...

Round Square Marketing have launched their all new workshops – introducing, the anticipated (and heavily requested) RSM Academy!

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How to use storytelling to connect with your audience

Storytelling has always been an integral part of digital marketing, and marketing in general - for a good reason!

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The in's & out's of graphic design

With visual platforms and tools fast taking over the online sphere, graphic design knowledge – in at least some capacity has now become an essential skill in marketing.

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Your new Financial Year Marketing Strategy: Fail to plan and plan to fail

It is important to be proactive rather than reactive with your marketing, meaning, having a plan which is consistent and timely, rather than incorporating last minute marketing that is not well planned, leveraged or tailored to your demographic.

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We are your myth busters

We have clients approach us regularly for assistance with their social media and how their business can leverage the various platforms. Some clients take our advice and embrace it, others simply don’t understand it and every now again we hear “Facebook shouldn’t take you much time – it’s just posting pictures...." (ummmm well why aren’t you doing it?).

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Creating a Positive Disruption in a Saturated Market

Everyday, consumers are bombarded with advertising. We literally see advertising everywhere. Think of your morning alone; from the time you wake up to when you arrive at work, you would have encountered advertising on television, radio, billboard signage, newspaper, internet and social media. The question is, are the right consumers seeing or hearing what is intended for them?

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The RSM Journey

Every now and again I like to reflect on the RSM story because I am bloody PROUD of it!

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2018 in review

It’s hard to believe that I have attempted to write our end of year newsletter four times without success (and let’s face it I’m generally not lost for words)!

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Toowoomba Chamber of Commerce - Business Excellence Awards

On Saturday Round Square Marketing were awarded the division & category winners of tourism for events and events management at the 2018 Heritage Bank Business Excellence Awards presented by Toowoomba Chamber of Commerce.

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Dîner en Blanc - Toowoomba

On Saturday October 20th, the Garden City came alive in a sea of white as guests were transported from their departure points across the CBD to the inaugural Dîner en Blanc - Toowoomba's secret location.

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Dîner en Blanc Toowoomba Date Launch

TOOWOOMBA – From global phenomenon to highly sought-after “secret”, Le Dîner en Blanc, the op-up picnic event will be held in Toowoomba for the first time on Saturday 20 October 2018.

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George Banks - Toowoomba's New Rooftop Bar

SUPERCALIFRAGILISTICEXPIALIDOCIOUS! ‘The Bank’ building's much-anticipated rooftop bar finally has a name and is set to launch this October. Say hello to George Banks.

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2018 It's a Bloke Thing Luncheon

The 2018 It's a Bloke Thing was something else this year! An unmissable event that has set the standards even higher for coming years.

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Spring in your Step

Its about this time every year that I start to feel excited about Spring in Toowoomba. The weather is starting to warm up, we are surrounded by beautiful blooms and our city is a hive of activity and anticipation.

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To Travel or not to Travel?

When is the best time to travel throughout your life? The debate is very real, and it is often a topic that seems to arise at the dinner table. Do you go when you finish school in your early twenties or wait for the children to fly the coop and travel later in life?

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Parenting – The struggle is real!

When you become a parent your whole life changes. Your child becomes your priority and focus – it is a completely amazing and rewarding experience. But, let’s get real about it! It’s not all roses, rainbows and unicorns, it is probably the most challenging job in the world. The struggle is most definitely real!

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Sponsorship – The Lifeblood of events

Putting together events is my speciality, my craft and my passion. I love them because they’re a fantastic opportunity to bring a concept to life, showcase our region and to partner with brands through strategic sponsorships.

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The Avenues of Highfields - Life is Grand

An exclusive release of 25 prime lots in the Parklands Precinct are now available for your selection starting from $174,500 at The Avenues of Highfields Toowoomba.

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Relationships and Social Media – A help or a hindrance?

I think most people will agree that great relationships take hard work. In 2018 the modern family is juggling children, career, household, finances and marriage.

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Theories on Attractive Men and Washing Denim Jeans

Listen to Lauren, Stacey and Lee's thoughts on attractive men and washing denim jeans during the Triple M Darling Downs Breakfast Café.

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Australia – Beautiful one day and perfect the next

January 26 is a very important date for Australia. It is a day for reflection as we acknowledge our history, celebrate our beautiful country and recognise what it means to be an Aussie. So, what is it that we love about our Country? Why is Australia Day one of the most celebrated public holidays of the year?

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Not sure what Round Square Marketing do ?

Listen to our radio ad to find out how we can help you.

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When Christmas Means Togetherness

This year's MYER Christmas campaign is a visual feast that focuses on the true meaning of Christmas - togetherness.

Holidays without kids

Lauren's Thoughts on Holidays Without the Kids & Changing Last Names

Lauren shares her thoughts about parents holidaying without the children and women changing their last name to their husbands, during The Triple M Breakfast Cafe this morning.

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To float or not to float?

Have you ever tried float tanks in an effort to reduce stress, anxiety and tension? Here's how it works.

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Fillies, Frocks and Fascinators? By Lauren Hope

There is no denying it, spring has arrived and with the warmer weather upon us our social calendars are filling up fast. In the last month Toowoomba has been treated to some fabulous events including the iconic Carnival of Flowers, Spring Polo, fashion events, long lunches and the list goes on.

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Lauren's Thoughts About Children with Technology and Time off Work - The MMM Breakfast Cafe Chat

Lauren shares her thoughts about kids using smart phones but not being able to tie their shoelaces, and mum’s taking more time off work to look after sick children, during The MMM Breakfast Cafe Chat.

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Lauren shares her thoughts - The MMM Breakfast Cafe Chat interview

Lauren shares her thoughts about sport events on Anzac Day and wearing hats inside, during The MMM Breakfast Cafe Chat.

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"I don't know how she does it?" It's called small business....

Not that I’ve been trying to hide it, but a few of the more observant people around town have noticed that I’ve added a couple of kilos of late. And while they could be excused for thinking I’ve overindulged on tasty treats during the winter months, it’s actually that OTHER reason. Yep, I’m pregnant.

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Why are we so quick to tear each other down

I find today’s society is so quick to ‘hammer down’ anyone daring to stick their head up, anyone daring to get noticed or, shock horror, even succeed.

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Advertising with Emotion

You might have the best product or service in the world, but in many cases that still won’t get you increased sales if your potential customers aren’t “getting you”. And that’s why emotion plays such a big role in securing support for your business and creating goodwill when people think about your brand.

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Hue’s the Boss - Understanding the psychology of colour

Whether used creatively in a logo or as part of a product’s packaging, colour plays a major factor in our purchasing decisions. You might think you’re made of stronger stuff than to be manipulated by such a simple marketing ploy but studies have shown that, ever so subtly, our day-to-day moods, actions (and desire to get the credit card out) can be directly governed by the colours we interact with. But how do colours affect us? And what colours evoke what emotions?

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Networking - The Business of doing Business....

How often do we hear the saying: “It’s not what you know, but WHO you know”? Whether you’re chasing those long-sold-out concert tickets, a job lead or you’re desperately seeking a good plumber – finding the right person at the right time can make all the difference.

O Come All Ye Marketing Faithful

Pssssssst……if you promise not to tell anyone, I’ll let you in on a little secret……… Christmas is coming. What!?! You already knew? Well, fancy that.

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Start spreading the news

Reinventing newsletters and producing them the way they should be! Keep up to date with everything in and out of the square with our newsletter released the first Tuesday of each month!

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The "K" Word

But, like ‘em or loathe ‘em, I don’t think there’s much chance of the Kardashian juggernaut going away anytime soon because they understand the value of their “brand” and the need to keep it constantly in the public eye for maximum returns. They know what to do and when to do it and, as a result, their label continues to go from strength to strength.

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What brand loyalty lessons can we learn from One Direction? Plenty.

One Direction fans in state of mourning....

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Virgin + puppies = strategic and effective marketing

Even their April Fools jokes are on brand.

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A berry important crisis communication lesson

What lessons can we learn about crisis communication from Patties’ response?

Dove’s One Beautiful Thought: how to make an emotional connection in advertising

Dove’s powerful real beauty campaign continues to pull at our heartstrings. Have you seen the latest video?

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Strategic sponsorship alignment: how the Oscars does it

This year’s swag bag was full of products worth $US168,000 – the most expensive in history!

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The Round Square Marketing office is open for business!

Hello! We’re happy to announce a few massive, and great, changes at Round Square Marketing.

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