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ROUND SQUARE NEWS

Check out what’s made us sit up and pay attention!

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Toowoomba Chamber of Commerce - Business Excellence Awards

On Saturday Round Square Marketing were awarded the division & category winners of tourism for events and events management at the 2018 Heritage Bank Business Excellence Awards presented by Toowoomba Chamber of Commerce.

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Dîner en Blanc - Toowoomba

On Saturday October 20th, the Garden City came alive in a sea of white as guests were transported from their departure points across the CBD to the inaugural Dîner en Blanc - Toowoomba's secret location.

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Dîner en Blanc Toowoomba Date Launch

TOOWOOMBA – From global phenomenon to highly sought-after “secret”, Le Dîner en Blanc, the op-up picnic event will be held in Toowoomba for the first time on Saturday 20 October 2018.

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George Banks - Toowoomba's New Rooftop Bar

SUPERCALIFRAGILISTICEXPIALIDOCIOUS! ‘The Bank’ building's much-anticipated rooftop bar finally has a name and is set to launch this October. Say hello to George Banks.

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2018 It's a Bloke Thing Luncheon

The 2018 It's a Bloke Thing was something else this year! An unmissable event that has set the standards even higher for coming years.

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Spring in your Step

Its about this time every year that I start to feel excited about Spring in Toowoomba. The weather is starting to warm up, we are surrounded by beautiful blooms and our city is a hive of activity and anticipation.

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To Travel or not to Travel?

When is the best time to travel throughout your life? The debate is very real, and it is often a topic that seems to arise at the dinner table. Do you go when you finish school in your early twenties or wait for the children to fly the coop and travel later in life?

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Parenting – The struggle is real!

When you become a parent your whole life changes. Your child becomes your priority and focus – it is a completely amazing and rewarding experience. But, let’s get real about it! It’s not all roses, rainbows and unicorns, it is probably the most challenging job in the world. The struggle is most definitely real!

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Sponsorship – The Lifeblood of events

Putting together events is my speciality, my craft and my passion. I love them because they’re a fantastic opportunity to bring a concept to life, showcase our region and to partner with brands through strategic sponsorships.

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The Avenues of Highfields - Life is Grand

An exclusive release of 25 prime lots in the Parklands Precinct are now available for your selection starting from $174,500 at The Avenues of Highfields Toowoomba.

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Relationships and Social Media – A help or a hindrance?

I think most people will agree that great relationships take hard work. In 2018 the modern family is juggling children, career, household, finances and marriage.

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Theories on Attractive Men and Washing Denim Jeans

Listen to Lauren, Stacey and Lee's thoughts on attractive men and washing denim jeans during the Triple M Darling Downs Breakfast Café.

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Australia – Beautiful one day and perfect the next

January 26 is a very important date for Australia. It is a day for reflection as we acknowledge our history, celebrate our beautiful country and recognise what it means to be an Aussie. So, what is it that we love about our Country? Why is Australia Day one of the most celebrated public holidays of the year?

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Not sure what Round Square Marketing do ?

Listen to our radio ad to find out how we can help you.

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When Christmas Means Togetherness

This year's MYER Christmas campaign is a visual feast that focuses on the true meaning of Christmas - togetherness.

Holidays without kids

Lauren's Thoughts on Holidays Without the Kids & Changing Last Names

Lauren shares her thoughts about parents holidaying without the children and women changing their last name to their husbands, during The Triple M Breakfast Cafe this morning.

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To float or not to float?

Have you ever tried float tanks in an effort to reduce stress, anxiety and tension? Here's how it works.

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Fillies, Frocks and Fascinators? By Lauren Hope

There is no denying it, spring has arrived and with the warmer weather upon us our social calendars are filling up fast. In the last month Toowoomba has been treated to some fabulous events including the iconic Carnival of Flowers, Spring Polo, fashion events, long lunches and the list goes on.

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Lauren's Thoughts About Children with Technology and Time off Work - The MMM Breakfast Cafe Chat

Lauren shares her thoughts about kids using smart phones but not being able to tie their shoelaces, and mum’s taking more time off work to look after sick children, during The MMM Breakfast Cafe Chat.

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Lauren shares her thoughts - The MMM Breakfast Cafe Chat interview

Lauren shares her thoughts about sport events on Anzac Day and wearing hats inside, during The MMM Breakfast Cafe Chat.

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"I don't know how she does it?" It's called small business....

Not that I’ve been trying to hide it, but a few of the more observant people around town have noticed that I’ve added a couple of kilos of late. And while they could be excused for thinking I’ve overindulged on tasty treats during the winter months, it’s actually that OTHER reason. Yep, I’m pregnant.

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Why are we so quick to tear each other down

I find today’s society is so quick to ‘hammer down’ anyone daring to stick their head up, anyone daring to get noticed or, shock horror, even succeed.

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Advertising with Emotion

You might have the best product or service in the world, but in many cases that still won’t get you increased sales if your potential customers aren’t “getting you”. And that’s why emotion plays such a big role in securing support for your business and creating goodwill when people think about your brand.

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Hue’s the Boss - Understanding the psychology of colour

Whether used creatively in a logo or as part of a product’s packaging, colour plays a major factor in our purchasing decisions. You might think you’re made of stronger stuff than to be manipulated by such a simple marketing ploy but studies have shown that, ever so subtly, our day-to-day moods, actions (and desire to get the credit card out) can be directly governed by the colours we interact with. But how do colours affect us? And what colours evoke what emotions?

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Networking - The Business of doing Business....

How often do we hear the saying: “It’s not what you know, but WHO you know”? Whether you’re chasing those long-sold-out concert tickets, a job lead or you’re desperately seeking a good plumber – finding the right person at the right time can make all the difference.

O Come All Ye Marketing Faithful

Pssssssst……if you promise not to tell anyone, I’ll let you in on a little secret……… Christmas is coming. What!?! You already knew? Well, fancy that.

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Start spreading the news

Reinventing newsletters and producing them the way they should be! Keep up to date with everything in and out of the square with our newsletter released the first Tuesday of each month!

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The "K" Word

But, like ‘em or loathe ‘em, I don’t think there’s much chance of the Kardashian juggernaut going away anytime soon because they understand the value of their “brand” and the need to keep it constantly in the public eye for maximum returns. They know what to do and when to do it and, as a result, their label continues to go from strength to strength.

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What brand loyalty lessons can we learn from One Direction? Plenty.

One Direction fans in state of mourning....

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Virgin + puppies = strategic and effective marketing

Even their April Fools jokes are on brand.

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A berry important crisis communication lesson

What lessons can we learn about crisis communication from Patties’ response?

Dove’s One Beautiful Thought: how to make an emotional connection in advertising

Dove’s powerful real beauty campaign continues to pull at our heartstrings. Have you seen the latest video?

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Strategic sponsorship alignment: how the Oscars does it

This year’s swag bag was full of products worth $US168,000 – the most expensive in history!

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The Round Square Marketing office is open for business!

Hello! We’re happy to announce a few massive, and great, changes at Round Square Marketing.

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