Whether used creatively in a logo or as part of a product’s packaging, colour plays a major factor in our purchasing decisions.
You might think you’re made of stronger stuff than to be manipulated by such a simple marketing ploy but studies have shown that, ever so subtly, our day-to-day moods, actions (and desire to get the credit card out) can be directly governed by the colours we interact with.
But how do colours affect us? And what colours evoke what emotions?