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Bouncing back in times of uncertainty: Why your Digital Strategy is more important than ever!

Bouncing back in times of uncertainty: Why your Digital Strategy is more important than ever!

19 March 2020

If you own a business or influence one, now is the time to really think hard about how your business is investing in its online strategies and how you can cut through your competitors to bring your business forward. While many are working from home, businesses need to ask themselves how they can use this time effectively to ensure your business moves forward.  And yes we are going to say it – now is the time to invest!

Businesses worldwide are adjusting to this new reality, in which everyday social interactions are altered, travel is restricted, and general economic activity is limited. Now more than ever, people are relying on digital channels, and there is no denying the current climate is creating an effect on what was already a shift towards online buying behaviour and interaction. The current pandemic is forcing people of all ages to rethink how they live their lives and how they buy, interact and communicate.

Whether it’s creating a new website, better leveraging content marketing and social media strategies to keep customers connected to your brand, or even thinking bigger about new business ideas that capitalise in a digital world, we’ve got to think differently.   

Business strategy is now more important than ever and as the market tightens it is time to work on your business and develop your marketing and revenue streams. 

STRATEGY, STRATEGY, STRATEGY

Now more than ever businesses need to build and adapt their strategy. How do you connect with your customers? What are your revenue streams – can these be developed?  What is your brand communicating to the market?

Have you reviewed your businesses profitability, reputation or ability to operate?

WEBSITE

First impressions count. In this digital age, consumers are more likely to search for your business online before deciding if they will engage with your services. With so many options at people’s fingertips, it’s important that you are presenting your business your website reflects your business most accurately and effectively.

If your business can transact online – DO IT!

ANALYTICS

The importance of collecting analytics data is increasingly becoming vital for businesses to acquire new customers and retain their current database. To make better marketing, product, and all over business choices, implementing website analytics is a quick and effective way to monitor trends in data to see where your business can improve online.

Where your customers are coming from, what content they are looking at and how they are converting to help you make better business decisions in the future. The big one – are you re-marketing to them?

SOCIAL MEDIA

Social media has quickly become one of the most important aspects of digital marketing, which provides huge benefits that help reach millions of customers worldwide, both paid and organic. If you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

Why should you implement a social media strategy? Just a few reasons below:

- Improved Brand Awareness
- Acquisition of new and quality customers
- Cost Effective Marketing – You are spending money targeting people who are likely to use your business based on data.
- Improved Brand Loyalty
- Increased Market share
- Increased Website Traffic
- Increased Conversation Rate
- Enhanced SEO rankings

Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business. The KICKER – You need to be running paid ads alongside your organic schedule.

COPYWRITING

Websites, social media platforms, advertisements and brochures all use copywriting to persuade their target audience to take action. When used effectively, copywriting can elevate your brand, ensure the correct traffic reaches your website and ensure a high ROI on business activity.

Essential elements of copywriting include:

Brand Tone

Determining your brand tone of voice is vital to ensure your brand is best represented in the competitive business landscape to effectively communicate with your audience.

Boost your SEO

One of the key factors that Google uses to rank websites is quality content. Websites that rank top on search engines have original, in-depth, and long-form content. If your copywriting is done correctly, your website can quickly rank higher and experience more traffic, therefore leading to more brand awareness and ultimately sales.

Improve User Experience

Creating relatable and new content is essential to engage your audience, and in acquiring new customers. 

Need further assistance regarding your brands Digital Marketing Strategy, get in touch with us here.

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