Trends in graphic design come and go SO quickly – so if you want to get ahead of your competitors, it’s crucial you keep on top of these.
Here are some tips to help you with your visual identity in 2020:
🎨 Muted Colour Palettes
Muted colour palettes are a great trend to easily refresh and update your graphics. A muted colour is a colour that has black or white added to it, so that it's the opposite of vibrant colour.
You can get involved in this trend by creating clean social media graphics and focusing on white space in your designs.
GIFs are everywhere - so much so that they’ve just become part of our vocabulary. But GIFs and animations are still an under-utilised tool for branding. Creating a unique, branded GIF is an easy way to get ahead of your competitors in 2020. Not only will the GIF be completely unique to you - meaning no competitors can copy it - but it also helps build better brand association.
Think of abstract and dreamy illustrations as the opposite of realistic illustrations, with exaggerated proportions and unusual colour combinations.
🆗 Bold yet simple fonts
In 2020 lightweight, airy, and handwritten fonts are out, and in their place, heavy fonts are what it’s all about. By heavy fonts, we mean fonts that sit within the bold to extra bold end of the spectrum.
Article credit: Social Media Today